The Russell Standard
Russell Equipment Company is your source for single-lease and large fleet returns.
The Russell Standard sums up our business philosophy. It stands for trust, integrity, honesty and accuracy. Our success is the result of putting the relationship before the transaction, giving honest and accurate information to make the entire process simple with real results.
In our 30-plus years of experience we have transacted 80,000 pieces of equipment, each recorded in detail to create the Russell Database. Through this database we are able to provide residual recommendations, return conditions and offer advice with pinpoint histories of specific companies, patterns of use and abuse, extensions, return conditions and more.
So when you see The Russell Standard you can be assured that it not only is supported by data and experience but has also met the criteria we have established as leaders in the used forklift and light construction industry. The Russell Standard is the benchmark for excellence.